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The Carlisle Citizen
Carlisle , Iowa
September 23, 2010     The Carlisle Citizen
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September 23, 2010

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~J ~"t~ ----Im~ I Page Sixteen The Carlisle Citizen Thur6day, September 23, 2010 Think Twice before Joining the "Gold Rush" Submitted by Joe Schettler, Rep for Edward Jones in Carlisle In recent months, you may have heard a lot about in- vesting in gold. But is gold the right choice for you? Actually, many factors are involved in this investment decision --and you'll want to consider these factors before you invest. Of course, the lure of gold is undeniable. Throughout history, gold has been per- ceived as having great in- trinsic value. And this year. as you may know, gold prices have hit record highs. at well over $1,200 an ounce, as people have sought "shelter" from the stormy financial markets. But as an investment pos- sibility, gold has some "scratches" to it. First of all, contrary to what you may believe, gold prices do not always go up; instead, they will fluctuate, sometimes greatly. Furthermore. there are specific risks with the dif- ferent ways of investing in gold. If you bought a gold futures contract (an obliga- tion to buy gold at a prede- termined future date and price), you could lose money if gold falls, because you'll still be obligated to com- plete your contract at the higher, agreed-upon price. If you purchased gold in the form of coins, bullion or bars, you'd face storage, se- curity, insurance and li- quidity issues. You need to do a lot of research before investing in gold mining companies, because some of these companies may still be in the gold-exploring stage -- and there's no guarantee their explora- tions will lead to profitable discoveries. Also. even when its price is considerably lower than it is today, gold is still a fairly expensive investment compared to other choices. It can be costly to go into the gold futures market. And you'll likely have to spend thousands of dollars if you want to buy a bar of gold or even a bunch of coins. Given these drawbacks to investing in gold. what can you do to fight back against market volatility? One of the best ways is to diversify your holdings among a va- riety of investments suit- able for your financial objec- tives. Market downturns often affect one type of as- set class more than another, so if you can spread your dollars among a variety of asset classes, you can help blunt the effects of volatil- ity. Keep in mind. though, that diversification, by it- self. cannot guarantee a profit or protect against loss. In coping with volatility, you'll also help yourself by taking a long-term view of your investments' perfor- mance. If you look at your investment statement for a given month, you might not like what you see. But hold- ing your investments for the long term may help your portfolio better weather the ups and downs you'll en- counter in the investment world. So try to avoid the allure of gold as a "quick fix" to whatever seems to be ailing the financial markets at a particular time. Other in- vestments may be less glitzy and glamorous than gold. but they can have their own sparkle. This article was written by Edward Jones for use by your local Edward Jones Financial Advisor. Copyright 2010 This is the age of technol- ogy. So many things we learned to do as youngsters are now obsolete, or per- formed by machines. Even more disheartening is the thought that ethics and responsibities drummed into us by our el- ders have somehow lost their value. That's what struck me a few days ago when I was preparing to clean a paint brush. Nobody cleans paint brushes anymore. We just buy a little sponge on a stick and throw it away when we're done painting. It hurts to admit it, but one of the few skills I was able to master as a youth has been rendered obsolete. I grew up in the days when failing to clean a paint brush was a sign of moral decline. We were supposed tO put the brush in some paint thinner or gasoline and work on it until it was nearly as good as new. Fail- ure to do so was sure to get one in trouble with the au- thorities (your parents). My wife, on the other hand is younger than I am. She grew up in a time when they put the paint brush in a can of gasoline and let it sit for a few days. By this time the brush is ruined, so you can throw it away without feeling guilty. I read about a futurist speaking at a conference on educa-tion. He said almost nothing kids are learning today will be of any use 20 years down the road. This caught my attention because it's exactly what my kids were saying when they were in high school. There's really no point in learning history or math when you know you'll never see this stuff again. (They know better now, but youth can fool with one's mind.) I suspect the majority of high school students would agree with the futurist. On the other hand. I think test scores would show that most of these kids aren't learning enough to hurt them in the long run. I remember. 20 years ago, when every convention had a futurist on the program. by Roger Pond These fellows said we needed to change our edu- cational system and get rid of the outmoded values taught in the family. The world is changing so fast that what we learn today will be obsolete tomorrow. They said the future would be controlled by com- puters. Robots would cook the meals and clean the house. Driving cars would be a useless skill. Cars would drive themselves. All we'd have to do is hop on when one goes by. Nobody would even con- sider cleaning a paint brush, according to the fu- turists. Robots would paint with a spray gun. Then we would clean the robot. Change is inevitable, I guess. We didn't even have futurists when I was a kid. We had some folks pre- dicting the weather or how long it would be before the world exploded, but no bonafide futurists. 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